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Skift Global Forum 2025: Where the Power Players Take the Stage

The world’s most powerful travel leaders, ranked at the top of the Skift Power Rankings, take the stage at Skift Global Forum 2025. Authority, insight, and influence converge in New York this September.
12/09/2025 23:52:50

Allegiant CEO on the Future of Ultra-Low-Cost, Las Vegas Tourism

A year since Allegiant CEO Greg Anderson took the reins, he said he is “focused on removing anything that distracts us from our competitive strength.”
12/09/2025 11:19:41

Lufthansa Tightens Grip on Group Airlines with Internal Shake-Up

Lufthansa is officially focused on integration, not standardization. But the lines between its national brands are being unmistakably redrawn.
12/09/2025 07:05:54

The ‘Big Four’ Cruise Lines and Next Wave of Growth

The global cruise sector is led by a highly concentrated group of four companies that control 79% of the market.
12/09/2025 06:57:27

Booking Holdings Bets on Agentic AI to Challenge Big Tech

Booking thinks its future agentic AI experience would be able to out-personalize the ChatGPTs and Geminis. Maybe that's so. But the LLMs will have a helluva lot of customer data, as well.
11/09/2025 13:29:19

Marriott’s Latest Loyalty Gambit: Points for Everyday Shopping

Marriott is chasing customers beyond hotel lobbies. The strategy: embed Bonvoy points into everyday shopping through tie-ups with retailers, starting with Flipkart, Nectar, and Shinsegae Duty Free.
11/09/2025 10:03:17

Hotels Risk a Tech Trap – Fixing the Basics Unlocks Revenue

Hotel tech is shifting from cost center to growth engine, with AI, data integration, and guest-facing tools driving efficiency and revenue.
11/09/2025 07:27:02

How Religious Tourism Is Reframing India’s Hospitality Pipeline

Religious tourism is key to the travel fabric of India, but it is now also becoming a driver for premium experiences and leisure travel as Indians increasingly explore blended forms of travel.
10/09/2025 20:00:00

The Most Dangerous Divide in Hospitality: When Brand Consultants Collide With Reality

Lofty brand strategies are frequently veering too far away from reality. It's time to rein it in.
10/09/2025 12:54:45

Delta CEO Doubles Down on Premium: 95% of Revenue From $100k Travelers

Delta CEO Ed Bastian said the top earners in the U.S. were continuing to spend, despite previous concerns over the economy slowing down.
10/09/2025 12:37:13