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OpenAI is Testing ChatGPT Ads — Travel Brands Should Pay Attention

OpenAI is finally turning on the revenue taps by piloting ads in its free and low-cost tiers. For travel brands, it means ChatGPT is moving from a pure utility to a massive, intent-driven marketing platform.
16/01/2026 14:22:45

Airbnb Builds Hotel Team to Take On the OTAs

For years people have wondered whether Airbnb's business is doomed as it faces increased regulation around the world. Airbnb has an answer to getting shut out in that manner — hotels, hotels, hotels.
16/01/2026 13:36:00

The Louvre Levies a 45% Price Hike on Most Visitors

The Louvre enacted a steep price hike, but its officials must believe the added cost won't discourage visits to one of the world's most famous museums. It's counting on more than $23 million in added revenue.
16/01/2026 12:33:31

Carnival CEO to Lead Cruise Group, Says Emissions Cuts Are a Priority

Now that the cruise industry has moved past its pandemic recovery, Carnival CEO and chief climate officer Josh Weinstein’s focus on greenhouse gas emissions marks a notable shift, especially as the sector faces intensifying scrutiny over its environmental impact.
16/01/2026 09:39:36

The Rebalancing of Travel and Decline of Brand Loyalty

Travel demand isn’t slowing — it’s being rebalanced across markets while AI is quietly rewriting how loyalty is earned and lost.
16/01/2026 04:49:20

Skift Megatrends NYC Draws Travel Leaders Looking for Clarity on 2026

Data, executive storytelling, and candid debate come together at Skift Travel Megatrends 2026. London is sold out. Register now for NYC.
16/01/2026 03:32:27

The Thrill Is Gone: Airbnb and the Crisis of Imagination in Short-Term Rentals

Airbnb’s struggle to translate technology into better stays mirrors the broader sector’s problem — digital scale without physical control limits how innovative short-term rentals can be.
15/01/2026 10:27:57

Delta’s Next Multi-Billion-Dollar Business You Haven’t Heard of

As Delta executives remain cautiously optimistic about 2026, they're revealing more details about one it's most lucrative businesses: maintenance, repair, and overhaul. Delta expects revenues from the unit to eventually top $3 billion.
15/01/2026 09:49:23

AI Growth Is Driving Up U.S. Greenhouse Gas Emissions – What Travel Businesses Need to Know

While AI may help find ways to cut emissions, ignoring its own growing footprint could impact the travel industry's climate goals.
15/01/2026 07:46:52

Greenland Tourism’s Trump Problem: Surviving the Unwanted Spotlight

For a remote destination selling silence and sustainability, geopolitical attention may prove harder to manage than rapid tourism growth.
15/01/2026 06:42:40