The same travelers who visit Tuscany five times and Tokyo three times treat Africa as a once-in-a-lifetime bucket list item. That's a marketing failure, not a market reality.
16/09/2025 09:50:32

Japan's SPW gets Atelier Ace's design DNA and operational polish in the lifestyle segment. Ace gets deep pockets to support development and 2.5 million loyalty members to help with distribution.
16/09/2025 06:49:28

Eric Resnick, CEO and Co-founder of KSL Capital Partners, brings three decades of travel investment expertise to Skift Global Forum. With $25 billion dedicated to experiences, his insights on growth, resilience, and traveler identity will spotlight the industry’s future.
16/09/2025 05:10:38

Hotels face AI upheaval on both sides of the reservation desk. New studies show they can save money on paid search by switching to AI tools, but they also face a threat as AI booking agents ignore traditional brand ads.
16/09/2025 00:00:00

Treebo’s decision to spin off Hotel Superhero signals a bolder tech bet as it aims for a standalone revenue stream and broader customer base beyond its own hotels.
15/09/2025 21:43:18

IndiGo’s Athens launch is less about Greece and more about signaling ambition. It seems like the carrier is steadily building the muscle of a long-haul heavyweight.
15/09/2025 20:00:00

In addition to launching a new Airbnb Services business, the company's new strategy is to lean heavily into social media advertising.
15/09/2025 16:07:28

A TikTok ban would have disrupted travel marketing to millions of U.S. users.
15/09/2025 11:50:28

If online travel agencies want to go to where people are booking travel, they are going to have to make the B2B game an integral part of their businesses. Otherwise, they'll be handing those potential customers to competitors.
15/09/2025 08:25:13

The loss of Sabre’s standalone sustainability team raises questions about how it will manage climate commitments going forward.
15/09/2025 08:02:04