News

Brand USA’s Budget Crunch and the Bill That Could Restore Funding

Brand USA has long faced funding challenges. A new bill from bipartisan lawmakers could restore its annual federal funding match back to $100 million.
21/11/2025 15:29:08

More Clarity, More Experiences: What’s Next for Hotel Loyalty

Hotel loyalty programs are shifting to greater transparency, more experiential moments, and deeper digital integration to adapt to AI trip planning, says Skift Research.
21/11/2025 14:27:38

Best Western’s Hotel Brands, Explained

Best Western is unique in that it runs through a non-profit membership model. Here, we look at the 18 member brands that form its portfolio.
21/11/2025 05:57:05

COP30: Tourism Pushes for Greater Role at UN Climate Talks

COP30 highlighted tourism’s rising influence in climate talks. As industry-led plans move toward national adoption, the importance of being at the table now is only growing.
20/11/2025 15:36:28

Marriott Exec: We Made ‘A Fairly Quick Decision’ About Sonder

Forging a strategic partnership with Sonder was definitely a business and reputational risk for Marriott. It was apparent even in 2024, although it wasn't a foregone conclusion that things would collapse like they did.
20/11/2025 14:11:25

Google Clarifies Its Agentic AI Booking Plans: ‘No Intention of Becoming an OTA’

Google’s tease — that it’s working on an agentic tool for flights and hotels — raised tough questions for partners. Now it’s clearing the air about its expanding role in travel booking.
20/11/2025 12:45:30

Fire at COP30 Halts UN Climate Negotiations During Tourism Talks

It's not clear whether COP30 will go on, but it's a blow for the government of Brazil, which was hoping for a climate agreement to come out of the talks.
20/11/2025 11:40:46

Accor Revamps Pullman Brand in Premium Hotel Push

Writing about hotel brand relaunches is a bit like writing about ballet performances. It's hard to capture in words, but some approaches are definitely more technically sophisticated than others.
20/11/2025 07:28:48

Why I Want Saudi Tourism to Succeed, And What It Will Take

Saudi Arabia’s tourism progress is real and worth recognizing — but so are the structural challenges it must confront to achieve lasting, credible growth.
20/11/2025 07:09:07

Airlines in 2026: Flying into Trouble, or Still Holding Altitude?

As the airline industry looks toward 2026, one thing is clear from our recent Skift and Airline Weekly webinar: the story is far more complicated than a simple boom or bust narrative.
20/11/2025 05:12:00